Post by account_disabled on Feb 25, 2024 4:37:47 GMT -5
Until a few years ago we only saw Black Friday in the news which reported on American consumers ready to rush into shops to grab heavily discounted items and clothes in preparation for Christmas gifts. Then came the era of online commerce and the discount day on the Friday following the Thanksgiving holiday became one of the most anticipated not only in the United States, but throughout the world. One day wasn't enough, so the opportunities for digital shoppers extended beyond Black Friday, giving rise to Cyber Monday, where e-commerce stores offer unmissable deals. The dates to mark this year are: Black Friday 29 November 2019 and Cyber Monday 2 December 2019. best practices for e-commerce The birth of Cyber Monday It was 2005 and the internet in homes was not as stable and fast as it is today (even if it is not the same everywhere).
Cyber Monday, of course, was born in America in that year thanks to a report by the vice president of one of the research sectors of the National Retail Federation, Ellen Davis, which highlighted a peak in online sales of 77% on the following Monday on Thanksgiving and not on Black Friday. The reason for this strangeness was due to the difficulty users had in making purchases online from their homes, while Macedonia WhatsApp Number List on Mondays, from the best performing internet lines in the offices, transactions could be made easily. Since then the success of Cyber Monday has been exponential, just think that in 2017 in the USA the turnover on this day reached 6.59 billion dollars. Increased sales on Cyber Monday Even the Monday dedicated to discounts on e-commerce has become a real phenomenon in Italy, recording truly unexpected growth data for 2018.
In our country last year, sales during Cyber Monday had an increase of 73.4% compared to those of the previous week and an increase of 55% compared to an average week. Screenshot 2019-11-18 at 16.54.35 Shopify 's 2018 data says that the majority of conversions occurred from mobile devices , smartphones and tablets, with a percentage of 66% versus 34% from desktop . This makes us understand very well the habits of buyers on the web. The times at which the majority of purchases were made are also significant. During the online discount Monday the peaks were around 12pm and 9pm . On the Saturday and Sunday between Black Friday and Cyber Monday, traffic and sales dropped significantly, as is obvious.
Cyber Monday, of course, was born in America in that year thanks to a report by the vice president of one of the research sectors of the National Retail Federation, Ellen Davis, which highlighted a peak in online sales of 77% on the following Monday on Thanksgiving and not on Black Friday. The reason for this strangeness was due to the difficulty users had in making purchases online from their homes, while Macedonia WhatsApp Number List on Mondays, from the best performing internet lines in the offices, transactions could be made easily. Since then the success of Cyber Monday has been exponential, just think that in 2017 in the USA the turnover on this day reached 6.59 billion dollars. Increased sales on Cyber Monday Even the Monday dedicated to discounts on e-commerce has become a real phenomenon in Italy, recording truly unexpected growth data for 2018.
In our country last year, sales during Cyber Monday had an increase of 73.4% compared to those of the previous week and an increase of 55% compared to an average week. Screenshot 2019-11-18 at 16.54.35 Shopify 's 2018 data says that the majority of conversions occurred from mobile devices , smartphones and tablets, with a percentage of 66% versus 34% from desktop . This makes us understand very well the habits of buyers on the web. The times at which the majority of purchases were made are also significant. During the online discount Monday the peaks were around 12pm and 9pm . On the Saturday and Sunday between Black Friday and Cyber Monday, traffic and sales dropped significantly, as is obvious.